Distribution Plan

The release date for my partner's and mines film is September 4th, 2020. After the traditional 90 days we will release our film on Blu-ray, DVD, and Digital. My partner and I plan on using streaming services to put our movie on the market. Streaming services allow for a larger audience. Our film is targeted to teenagers and young adult and they spend most of their time on their phones. Most streaming have apps that can be downloaded onto phones allowing the viewer to have more access to our film. One streaming services that we will use is Amazon Prime Video. We will used Amazon Prime Video because in order to have Amazon Prime Video viewers have to pay a subscription for Amazon Prime but viewers who do not have Amazon Prime can also buy the movie and watch it on their phone or TV.

Distribution Research- Happy Death Day

Happy Death Day was released on October 13th, 2017. Happy Death Day made 125.5 million USD in the box office. The DVD and Blu-ray for Happy Death Day was available to buy on January 16th, 2018. Happy Death Day is also available on  Amazon Prime Video, Vudu, Youtube, Google Play Movies & TV, Hulu, and HBO Now. The different streaming platforms that Happy Death Day is available on allows for their audience to be larger. My partner and I plan on using streaming services to put our movie on the market. Streaming services allow for a larger audience. If viewers buy our film through a streaming service then multiple people in the same home can watch the film at the same time at different places.

Distribution Research- Krampus Unleashed

Krampus Unleashed was released on November 1st, 2016. The movie was available to own on DVD on December 3rd, 2016. The time between the movie theater release and the DVD release is 32 days, about one third of the time between the traditional movie theater and DVD releases dates. Krampus Unleashed is also available on Tubi, Vudu, Google Play Movies & TV, Youtube and iTunes. Krampus Unleashed is available on many streaming platforms. My partner and I are planning on using streaming platforms because instead of viewers having to go out and buy the film in a store they can buy our film on their TV, laptop, and phone making the film easier to watch.

Distribution Research- The Purge: Election Year

The Purge: Election Year came out on Friday July 1st 2016 just in time for the 4th of July.The Purge: Election Year made 118.6 million USD in the box office and was available to buy on DVD, Blu-ray and Digital HD on October 4, 2016. The film is also available to buy on Youtube, Amazon Prime Video, Google Play Movies & TV, Vudu, and iTunes. With the different ways that viewers can purchase the movie it allows for a larger audience to watch the film. The methods used for The Purge: Election Year for its digital distribution my partner and I are planning on using. We will use the same streaming platforms because our film is targeted to teenagers and young adults and they spend most of their time on their phones and most of the streaming services have apps that can be used on phones.

Revision 2- Reshoot

For our second revision my partner and I re-shot the detective scenes. One reason is that the dialog felt to robotic in these scenes and did not seem to flow as much as the flash back scenes. Also the outfits that the girls wore in the flash backs are now different to help add the the interrogation and the flash backs were two different days. We also made the detective a girl because of the difficulties with the guy detective makeup. Also the detective is now wearing blue because the color blue is usually associated with police work.

Traditional Distribution- Film

One way that films are distributed is the film company will sell the film to different movie theaters. Once the film is sold the movie theater can show the film for usually 90 days. After the film has reached the 90 days the film then has DVDs that are bought by stores so that costumers can by the film. Also because of the internet customers can now buy the film only so they do not have to go to a store. Finally different TV networks will buy the film and show the film on their TV channel so that even more viewers can watch the film.

Revision 1- Opening Credits

For our first revision my partner and I have moved the names to the beginning of the opening credits. This was because on of our feedback was that the names over the slow motion running felt to much like a trailer.

Marketing Plan

My partner and I plan to market our film to teenagers and young adults. We will have ads on TV, billboards and social media. Social Media is going to be the primary way we advertise because the number of users are between the ages of 16-24 which is the age range of our target audience. The primary social media we will use will be Instagram. Instagram has the highest percent of users being 16-24 which is 37%. This percent is higher then the number of 16-24 year olds on other forms of social media. The TV shows that we will have ads on will be horror mystery shows. Not only do we want to advertise to our target audience but we want to advertise audiences that like the grene of our film.

Audience Engagement Research- The Final Girls

The Final Girls trail was released on Youtube on August 21, 2015 76 days before the release date of the film. The film was reviewed and they used the good reviews to help convince audiences to go and see the film.  The final girls does have a Facebook account were they have the trailers, interviews,  and a link to buy merchandise. They also advertise that viewers can now buy the film too.

Audience Engagement Research- It

The first It trailer was released on Youtube on March 29, 2017 160 days from the release date. As well as the trailer there were also advertisements on youtube. It also had billboards released to help advertise for the film. There was someconcer that the It billboards were to scary for children but they still stayed up.